14 Fun & Engaging STORY content ideas
Im calling this THE MOTHER-OF-ALL lists of fun & engaging STORY CONTENT ideas for Instagram. Use these to drive engagement and build relationships with your followers! Did you know that a study conducted by META found that more than 1 in 3 people said that they have become more interested in a brand or product after seeing it in instagram stories!? Further, there are 4 different types of content people value MOST in stories. Wanna know what they are? I’ve included a screenshot from the study, below:
I really hope you find these ideas helpful:
Create a series of informative slides about WHO you are, WHAT you do and WHO you help so that you can save these as a highlight to your profile (if you haven’t already!). This is prime real estate & makes it easy for a ‘cold’ lead (someone who doesn’t know anything about you) decide whether they want to follow you or not.
Unbox a new product delivery to create hype. If you are service-based, share a snippet of something you’re working on & talk about it & how it’ll help others. If there’s multiple products, include a box to ask which is their favourite or ‘Ask me a question’.
Share B-roll footage of you just doing normal things in a workday. Speed it up so it fits. Write a sentence on top about what you’re doing or include an answer box. People are quite voyeuristic by nature and honestly love to just watch others doing mundane tasks.
Lead magnets. Promote your freebie to grow your email list by including a link straight to it here!
Share results (or testimonials) from a customer. People want to know that you can help them with their problem & that they should trust you! Share YOUR wins & results too.
Talking to camera Q&A Sessions to answer customer/follower questions. People can also get a better sense of who you are (& your energy) through this.
Daily Routine: Give followers a glimpse of your daily work routine or office culture. Let them be a fly on the wall. Take them on the journey with you
(more ideas continue after the below image!)
A study conducted by META on how people use Instagram Stories
Behind-the-scenes (typical workday)
Product Demos: Highlight the features and benefits of your products or services.
Introduce a team member and share their role (if you have someone).
User-Generated Content: post content created by your customers using your products or have a content creator (MEEEE 👋🏻) create something for you! This is also where you re-share anything that you’re tagged in. It will also ‘save’ it for you so you can re-post
Polls and Surveys: Engage with your audience by asking them questions or conducting polls. Like I did on my stories prior to posting this!
Industry Insights: Share relevant NEWS or insights about your industry with links for people to click over to
Event Coverage: Share highlights from events your business attends (or hosts) or even where you’re working from that day
Fun Facts: Share interesting facts or trivia related to you or your industry. You can even add polls or question boxes to get your followers interacting
The purpose of STORY content is to build CONNECTION & TRUST with your followers, allow them to get to know you in a non-curated, picture-perfect-post way. The META study on how people use instagram stories is here if you’d like to read it.
A bit about me? If you’re new here, I’m an Australian UGC Creator with a background in both fashion modelling and copywriting! Besides offering content for product-based businesses, I also work 1-on-1 with people to film content in person. I’ve worked with over 85 Brands so far to create engaging visual content for their platforms and I absolutely love what I do!
PS if you’d like 50 Content ideas for instagram, download my FREE lead magnet today
Love, Bec
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