New service offering for business owners who need some editing help. Content Concierge is an opportunity to work with a professional content creator to edit several videos together using your existing content.

When you purchase a video from a content creator you will either buy ‘organic’ usage rights or ‘paid ads usage’. I just want to explain the difference for those of you who dont already know and also touch on how this works - in a practical sense. What I charge for a paid ad vs organic UGC as an Australian Content Creator.

One of the biggest mistakes I see small business owners and content creators make is neglecting to have a (legally binding) contract in place before working together. This is something that you should both be considering and signing before product is sent to a creator! Here’s the exact one I use - and recommend to australian small business owners and creators.

This article is all about PR, influencer marketing and UGC content. Read on to learn about the posting obligations Creators have, as well as the expectations of the Brand when product is gifted vs content is paid for.

Our house is old. I mean really old. Salmon coloured tiles adorn the bottom half of the house's exterior (like it’s wearing a skirt or something??), the colour palette is a mixture of browns and yellows, and don’t even get me started on the decor of our bathrooms. Screams 1970’s. But, stepping out into my sun-drenched little slice of heaven that is our sunroom, immediately puts my soul at ease. It’s definitely mine and my husband's favourite spot; adorned with my favourite pieces of vintage and boho decor.

If you’re thinking of booking a VIP in-person content creation day with me, here’s a list of photographers and makeup artists I know and recommend if you choose to add on that service.

I’m a copywriter and published writer, grab my list of 40 viral ‘hook’ ideas for social media now! I use these all the time as an australian content creator.

I’m calling this THE-MOTHER-OF-ALL lists of story content ideas

Today marks 6 months since I started weaning off anxiety medication! After one failed attempt, here’s what I wish someone had told me the first time. Plus how I manage my ever-changing workload as an Australian Content Creator.

How I got my Tiktok to show up on the first page of Google Search results

Influencer vs content creator. Which is right for you? Working with influencers can put your brand right in front of your audience and generate enough buzz to ignite your sales. whereas, working with a content creator can give your team the capacity of an agency with the pricing of an independent creator.

UGC or, User Generated Content, has sky rocketed in popularity recently and for good reason. It’s reported that Millennials (ages 25 and above) trust UGC 50% more than original content generated by the brands. What’s more, UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average!

There’s a big difference between content that is meant to be used in organic posts on your feed versus if it’s being used in paid ad campaigns so let’s discuss.

I received a DM over the weekend from an account I don’t follow (and she doesn't follow me) & it honestly made me angry. It was not a bot account, it was a ‘real’ account. The girl is a ‘content creator’ and has just over 20,000 followers on Instagram but after reading her message, it made me wonder how many of her followers are actually real

I’m spilling the tea on exactly what I think you need to start getting paid work as a content creator! After all, I now work full-time as a paid Content Creator

If you represent a Brand, you can easily find models, influencers, photographers, actors for your next campaign. If you are the ‘talent’, you can search all the job offers available to you and submit your application to whichever ones you like!

I recently published a ‘reel’ on my instagram page, walking you through HOW TO ‘pin’ images to your pinterest board in two different ways! Feel free to check that out over on my @thatachellesgirl instagram. Aside from that, here’s a few things I wanted to cover that I couldn’t in the reel:

The golden question on every small business owner's lips when it comes to using social media seems to be: “WHEN DO I BLOODY POST!?” So, you can imagine my relief when I came across an article published by LATER BLOG (one of the biggest social media scheduling platforms, ever) which discussed this very question.

Hey, it’s my first time writing an actual note to you! My boys are throwing bits of their Thomas The Tank Engine train set around everywhere as we speak, and squabbling over who’s train is who’s so, I’ll keep this brief.